Social Media

Why do people share your content?

“I’ll take the ‘Content Marketing Goes Viral’ package please ”. Wouldn’t that be nice if we could just order up that little deal. One of the many important objectives of any organization, big or small, in regards to their social media strategy  is to have their content shared and reach as many people as possible.  First there are some tactical items that must be addressed when creating shareable content. Of course, if you are sharing on your own blog, email, or any other piece of online real estate that you create, you must have the plugins or tools to make...

What the *bleep* is a social media consultant!

I empathize with many organizations today who are trying to build a social media strategy. There are thousands of success stories about big and small companies using social media. From Naked Pizza to The Roger Smith Hotel to Calgary City Mayor Naheed Nenshi, if there is...

Mom was right: It’s important people like you!

It is important that people like you, if they don’t, your business is going to suffer. I am often confronted with a statement that goes along the lines of “Sentiment? Really? Can you measure that? Does it really affect your company?” And the answer is, YES!!!! It REALLY affects:

• customer acquisition…you know…getting new people to pay money for your product.
• employee retention
• recruiting
• stock price
• so much more

We are still learning about social media…kinda

When I was recently asked what the trends are for 2012, in the digital communications industry, I quickly started to think of new social platforms like Pinterest.com, or new personal news publishing aggregators like Scoopt.it, or thought about how search might become less and less reliant on Google as mobile  competition like Siri and Facebook come up with search results from their own data or masked Google data. The real question to me though is, how are businesses going move their organizations...

The power of internet isn’t the vastness of it…

I recently gave a talk to the Calgary Startup and Entrepreneurs meetup group. I mentioned a very important piece of digital marketing, that I think needs to be rehashed again, and again, and again. The value of the internet is not that it is so big and vast and you can target the world. The value of the internet is that you can target niche communities. Guess who is in your niche community? People who care about your product and service and are likely the people who will talk positively about you, spread your news, and…oh yeah…spend some dough with you! That means this: if you...