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If You Aren’t Thinking About Mobile Sites and Local Search… Don’t Wait!
It’s not exactly “breaking news” to say that things change quickly on the Internet. But when it comes to the rise of local search engine optimization and mobile websites, the latest shifts in the wind have taken even a lot of us industry veterans by surprise. To illustrate what I mean, consider two pieces of news that came out recently: first, the admission by Google that roughly one fifth of all searches conducted on the world’s largest engine contained some sort of geographical reference. In other...

