500 companies were surveryed about their digital communication efforts, and the facts were not surprising. I wanted to share this info from webmarketign123.com as so many people are talking about Social Media, but many are often forgetting how effective Search Engine Optimization is in helping companies reach certain business objectives and goals such as: (more…)
Want to know how to do Search Engine Optimization (SEO)? Below is a presentation to get you started on SEO. Of course, a proper strategy will require a lot of thought and understanding of your clients and how they interact with the web. I would recommend hiring an expert on SEO to really get you some results. In the meantime though, check out a talk I gave to a class Mount Royal College about search engine optimization. You can download the slide deck here: (more…)
“Search engine optimize your website so people can find you.” “Content is King.” “Your business isn’t what you say it is, it is what Google says it is.” All of the above, arguably true. Google released a new algorithm in June 2010 called Google Caffeine. This new way that Google indexes content is to allow for fresh new content that is of value to readers, to get ranked and indexed much quicker. On the flip side, it will devalue content that is old, static, and hasn’t changed.
