Everything

Apr
15

Why do people share your content?

“I’ll take the ‘Content Marketing Goes Viral’ package please ”. Wouldn’t that be nice if we could just order up that little deal. One of the many important objectives of any organization, big or small, in regards to their social media strategy is to have their content shared and reach as many people as possible. First there are some tactical items that must be addressed when creating shareable content. Of course, if you are sharing on your own blog, email, or any other piece of online real estate that you create, you must have the plugins or tools to make...

Apr
8

Social Media Conference landing Calgary some big hitters

In our little province of Alberta, we have been known to…perhaps not adopt digital communications and social media as quickly or as openly as some of the other geographies. However, times are a changing! First of all, from Marketing Managers to Directors of Communications to the C-Levels, all types of management are starting to open the door to being educated around digital communicaitons and social media. I have seen this through my own clients in the Oil and Gas industry or in the banking industry who have adopted everything from internal microblogs for morale and collaboration (increase...

Jan
20

Awesome Calgary Foundation Pitch Night

I have been chosen! I have been accepted as one of the 4 finalists to pitch my idea to Awesome Calgary for micro financing of $1000.00! Want to know what my idea is? Come to the pitch night on Thursday January 26th! Here are the details: Where:...

Jan
19

We are still learning about social media…kinda

When I was recently asked what the trends are for 2012, in the digital communications industry, I quickly started to think of new social platforms like Pinterest.com, or new personal news publishing aggregators like Scoopt.it, or thought about how search might become less and less reliant on Google as mobile competition like Siri and Facebook come up with search results from their own data or masked Google data. The real question to me though is, how are businesses going move their organizations...

Nov
23

Good bye Kevin and Ernest Show

Hello UnCut Marketing Podcast! The Kevin and Ernest show has retired…well…not at all, the name has though. Ernest and I took name ideas from our audience, we both came up with a laundry list of names of our own, and it turned out that we ended up picking one that came up minutes before recording this podcast. Go figure. So officially…welcome to The Uncut Marketing Podcast, where we’ll share ideas and insights about the digital marketing and social media industry. In this episode, we touch on a question about personal branding asked on Twitter by