2012 February

Apr
15

Why do people share your content?

“I’ll take the ‘Content Marketing Goes Viral’ package please ”. Wouldn’t that be nice if we could just order up that little deal. One of the many important objectives of any organization, big or small, in regards to their social media strategy is to have their content shared and reach as many people as possible. First there are some tactical items that must be addressed when creating shareable content. Of course, if you are sharing on your own blog, email, or any other piece of online real estate that you create, you must have the plugins or tools to make...

Apr
8

Social Media Conference landing Calgary some big hitters

In our little province of Alberta, we have been known to…perhaps not adopt digital communications and social media as quickly or as openly as some of the other geographies. However, times are a changing! First of all, from Marketing Managers to Directors of Communications to the C-Levels, all types of management are starting to open the door to being educated around digital communicaitons and social media. I have seen this through my own clients in the Oil and Gas industry or in the banking industry who have adopted everything from internal microblogs for morale and collaboration (increase...

Mar
20

Brand Management effects your bottom line

Most larger organizations today understand the value of reputation management and managing the conversation around your brand. The proper brand management strategy can deal with negative public talk about your company in quick and effective manner. But it’s not just big brands that have to worry about who is saying what about their product or industry, every business should be concerned. Whether you are a small one person operation or giant fortune 500 company, people are talking about you and your industry…and you need to know that! There is so much talk around social media and “Engagement”,...

Mar
9

Don’t Forget about SEO in your Social Media Marketing

500 companies were surveryed about their digital communication efforts, and the facts were not surprising. I wanted to share this info from webmarketign123.com as so many people are talking about Social Media, but many are often forgetting how effective Search Engine Optimization is in helping companies reach certain business objectives and goals such as: (more…)

Feb
22

Every 60 seconds in Social Media – Where is your content?

Ever wonder why a content marketing is so important? Because every 60 seconds, of everyday, people starving for information (content) are consuming it through social media like a wild fire. But what does this mean for business? Simply this: Whether you are in B2B or B2C, people are viewing content. People are making buying decisions based on your content. If you are a manufacturer of oilfield products, your potential clients are looking to see a video (YouTube) of how your product actually works. If you are an interior...